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CLIENT
Nike Basketball
CAMPAIGN
KD Is Not Nice Retail Launch
ROLE
Nike's campaign was to challenge the notion that Kevin Durant is the nicest player in the NBA. There's a mad dunker on the loose, making everyone else look silly on the court. The investigation points to someone wearing the Nike KD VI.
A very detail oriented retail campaign, I worked with my Creative Director and a team of Designers to bring this to life. Some of the best elements were real bulletin boards with pieces of evidence tacked to it, an old detective's desk with details of investigations, boxes of evidence with custom labels, and lots more.
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Provided design concepts based on visual campaign, presentation, production file building and hand curated many displays. Also involved in the installation of the Chicago locations.