Designer Specializing in Retail Experiences
platinumelite_04.jpg

NIKE PLATINUM ELITE

CLIENT
Nike

CAMPAIGN
Platinum Elite Retail Launch

ROLE
This campaign highlighted Nike's Platinum Elite line of apparel and accompanying footwear. The reflective material on the apparel played heavily in the imagery and displays. Lots of LED lighting and reflective print techniques were used to tell this story.

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Provided design concepts based on visual campaign, presentation and production file building.