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CLIENT
Nike
CAMPAIGN
Lebron X Retail
ROLE
Commemorating Lebron James' tenth year in the league and his tenth shoe, Nike's campaign centered around the diamond. Faceted displays and color changing LED lighting were used throughout to tell this story.
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Provided design concepts based on visual campaign, presentation and production file building. Also assisted in the conception of the digital animation playing in House of Hoops, Harlem NY.